6.13.2023
IDeaS Revenue Solutions, the world’s leading provider of automated revenue management software and services, and Oaky, the hyper-personalized hotel upselling solution, have announce a partnership and integration. The partnership helps hotels and resorts increase their incremental revenue by leveraging the power of advanced analytics to optimize and automate the upsells they offer guests in real-time.
This integration enables hoteliers to dynamically price room upgrades to capture maximum revenue for each guest. This integration utilizes IDeaS’ demand-driven pricing decisions by room type and automatically delivers this data to Oaky. By optimizing the pricing for upsell possibilities, hotels will experience an immediate revenue uplift with minimal risk, enhance conversion rates, and strike the profit optimal balance between occupancy and rate.
Oaky’s automation guarantees that customised and optimally priced room upgrades are offered to guests at the appropriate moments of their journey, saving time, and capturing maximum revenue all while providing a personalized guest experience. Meanwhile, IDeaS G3 Revenue Management System (RMS) delivers scientific pricing and rate availability decisions, allowing hotels to maximize revenue from their demand and concentrate on their guest and business-critical operations.
“In today’s dynamic world, we are thrilled to announce the integration of Oaky and IDeaS, a powerful combination that brings dynamic pricing to upselling in the hotel industry. It has been a pleasure collaborating with IDeaS to incorporate the power of upselling into the revenue management strategy, empowering hotels to unlock untapped revenue potential. Together, we are empowering leading hotels around the globe to enhance guest experiences and drive revenue growth through our integrated solution.” Clément Dénarié, Director of Strategic Partnerships and Alliances.
“A partnership such as the one between IDeaS & Oaky is a result of cooperative innovation and communications. Hoteliers can rely upon Oaky and its state-of-the-art & hyper-personalized upselling software and IDeaS for its leading data-driven revenue management solutions and can now take advantage of powerful opportunities within dynamic upgrade pricing capabilities for a more confident revenue strategy and profitability,” said Olga Tolle-Rodrigues, Director Global Alliances, Global Alliances.
The integration between Oaky and IDeaS creates a more seamless experience for guests, facilitating future guest loyalty and repeat business. It also makes it easier to establish the right data-driven rates not only for rooms but also for room upgrades, resulting in a 45% uplift in guest spend per upgraded night, without adding extra work to hotel teams.
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