By bringing the integration with Oaky to life, Shiji expands its ecosystem of state-of-the-art hotel tech solutions, adding Oaky as the inaugural upsell software within its ecosystem. Now, Shiji Enterprise Platform (PMS) customers are one step away from unleashing upsell revenue potential through the automated, personalized and scalable upselling that Oaky provides. 

Shiji Enterprise Platform sets itself apart with its API-first approach, catering to the evolving needs of contemporary hoteliers. Tailored for enterprises and large hotel chains, it places a strong emphasis on scalability, the guest experience and the ability to integrate seamlessly with other cutting-edge hotel technologies.

Driven by a mutual passion for advancing the hospitality industry, this partnership is also a testament to Oaky’s commitment to bringing innovation and personalization to more hotels worldwide. It underscores the company’s focus on modern groups and hotel chains seeking tools to unlock incremental revenue streams while enhancing the guest experience. With its comprehensive tool suite that includes Pre-stay, Front Desk and In-stay Upsell modules, and multi-property capabilities, Oaky sets up hoteliers on the path to upselling success by equipping hotel teams with the easy-to-use tools to maximize upsell opportunities and incremental revenue throughout the entire customer journey.

Shiji is a multi-national technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail, and entertainment industries, ranging from hospitality technology platforms, hotel property management solutions, food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji today comprises over 5,000 employees in 80+ subsidiaries and brands in over 31 countries, serving more than 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets.

“Collaborating with Oaky in this strategic partnership marks a key milestone for Shiji as we continue to evolve our API-first approach in the hospitality sector. By integrating Oaky’s upselling software into our ecosystem, we empower our customers to effortlessly tap into automated and personalized upselling, improving the guest experience while simultaneously optimising revenue potential,” says Brian Garvan, Director of Global Partnerships and Product Integration at Shiji.

Oaky is an upselling software that helps hotels boost their revenue by offering relevant upgrades & services to their guests throughout the entire guest journey. With automation, segmentation & dynamic pricing, it maximises the average spend per guest and removes manual work. Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 7 years in a row and is trusted by hotels, groups and chains across the globe, including Hard Rock Hotels, Radisson Hotel Group and Minor Hotels.

“We’re excited about our partnership with Shiji and the integration we’re introducing to the market. We’re looking forward to empowering more hotels that use Shiji as their PMS to unlock the power of smart upselling. Especially in the light of ongoing inflation, now more than ever, hotels should concentrate on diversifying their revenue streams, and automated personalized upselling is a proven way to reach this goal,” says Clément Dénarié, Chief Revenue Officer at Oaky.

The integration has just been rolled out and is already available to the Shiji Enterprise Platform and Oaky customers globally. 

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HotelTechReport, a trusted resource for millions of hotel industry professionals, conducts the HotelTechAwards annually to empower technology decision-makers with valuable insights. The HotelTechAwards, often referred to as the “Grammys of Hotel Tech,” stand out for their reliance on data-driven product reviews from a global community of verified hotel technology users across more than 120 countries. These awards are determined by customer feedback and essential data signals, including integration compatibility, organisational health, market share, partner network strength, and customer support quality.

Anna Liza Feir, Cluster Reservations Manager at Minor Hotels, describes her experience with Oaky like this: “Oaky’s unique user design and intuitive features, like swiping left on pictures, give us a distinct edge. The advantage of providing guests with exclusive discounts before arrival aligns perfectly with our focus on rewarding those who book in advance. This proactive approach to pricing has significantly impacted our revenue, and Oaky’s contribution goes beyond just upselling.”

As hotels are always on the lookout for solutions to maximize revenue and improve the guest experience, Oaky continues to be the preferred choice for the 7th year running. Also, achieving 6th place in the Best Places to Work category is a significant milestone for Oaky, demonstrating its commitment to fostering a positive workplace culture and employee satisfaction.

Clément Dénarié, Chief Revenue Officer at Oaky, expresses his gratitude for these remarkable achievements, saying, “Winning the Hotel Tech Report award as the Best Upselling Software for the 7th time fills us with immense joy and gratitude. It not only reflects our commitment to innovation but, more importantly, showcases the trust and satisfaction of our valued partners and clients. This achievement inspires us to continue elevating the guest experience and pushing the boundaries of personalised upselling in the hospitality industry. Also, we’re celebrating our first-time win in the “’Best Place to Work” category. This achievement is not just about recognition; it signifies our deep commitment to fostering a thriving working culture.”

Oaky remains committed to delivering exceptional value and service as it continues to innovate and thrive in the ever-evolving hospitality landscape.

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Within just one month of using Oaky’s new solution, they have increased their total revenue per available room (TRevPAR) by 3%. This additional revenue generated amounts to 178 EUR ($194) per room. On top of that, the hotel also achieved an impressive upsell conversion rate of 23%.

The front office manager at Pillows Grand Hotel Reylof, Bo Beyls, praises the Front Desk Upsell automation solution for its ease of use. Aside from being intuitive, it also loads quickly, helping them to save even more time. 

“We are extremely pleased with the results we have achieved through our partnership with Oaky. Their Front Desk Upsell Automation solution has been instrumental in driving significant revenue growth for our hotels. The additional revenue of 178 EUR per room and the impressive upsell conversion rate of 23% are a testament to the effectiveness and value of Oaky’s solution. Working with Oaky has been a delightful experience, as their platform is easy to use, loads fast, and has saved us a lot of time. We are grateful for their partnership and look forward to continued success together.”

As a Guestline hotel, Pillows Grand Hotel Reylof demonstrates its commitment to revenue optimization and guest satisfaction, the mission of Oaky. 

“We are thrilled and delighted to work with Pillows Hotel. Their commitment to delivering exceptional guest experiences aligns perfectly with Oaky’s mission to help hotels enhance guest satisfaction while optimising their revenue. Pillows Hotel’s success in achieving remarkable revenue growth with our Front Desk Upsell Automation solution is proof of their innovative approach and dedication to excellence. It has been a true pleasure collaborating with Pillows Hotel, and we look forward to continuing our partnership and supporting their continued success. 

These results demonstrate that Oaky’s Front Desk Upsell Automation solution is highly effective in driving revenue growth and optimizing hotel operations at the front desk. The strong performance of Pillows Grand Hotel Reylof validates Oaky’s value proposition and showcases the positive impact their solution can have on hotels’ financial performance and maximizing revenue opportunities at check-in. It serves as proof of Oaky’s ability to help hotels unlock additional revenue streams while, at the same time, equipping them with the tools to motivate front desk teams to upsell better and keep them happy at the workplace.  

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By partnering up with Stayntouch, a prominent leader in the US hospitality market, known for its successful alliances with industry leaders like – Sage Hospitality, Pacifica Hotels, HEI Hotels & Resorts, and the iconic TWA Hotel – Oaky strengthens its presence in North America. For Stayntouch, collaboration with Oaky means more exposure in the European market, where Oaky has established itself as a strong leader in hotel upselling. Together, Oaky and Stayntouch are poised to deliver innovative solutions that optimize revenue and enhance guest experiences.

The two tech providers represent an ideal match, as their shared commitment to enhancing the guest experience is evident in their respective solutions. Oaky redefines the guest journey with its seamless and user-friendly upselling features, while Stayntouch pioneers operations technology with advanced automation, easy and intuitive design, and seamless connectivity. This synergy between Oaky and Stayntouch ensures that guests staying at innovative hotels can enjoy an exceptional experience as both companies work harmoniously to elevate the guest’s journey to new heights.

“We are thrilled to announce the integration of Oaky and Stayntouch, a game-changing collaboration that revolutionises upselling and guest experiences for all innovative hoteliers,” said Clément Dénarié, Director of Strategic Partnerships and Alliances at Oaky. “Working closely with Stayntouch, we have seamlessly combined our expertise to empower hotels with comprehensive upselling capabilities. By combining Oaky’s leading upselling platform with the Stayntouch innovative PMS, we are taking revenue optimization and guest interactions to the next level.”

Reid Webster, Stayntouch’s VP of Strategic Growth, comments, “We are very excited to be partnering with Oaky. Mobile flexibility is a key feature of our cloud PMS, allowing our clients to deliver convenient and personalized experiences to their guests from check-in to departure. Our seamless integration with Oaky greatly enhances our existing mobile upselling capability by allowing our clients to send highly targeted offers to their guests, while also boosting successful upsells among front-desk staff.”

The integration between Oaky and Stayntouch marks an exciting chapter in the hospitality industry, as it brings together cutting-edge technologies and guest-centric approaches to elevate the guest experience to new heights. Guest-obsessed hotels can now look forward to an enhanced upselling process, increased revenue potential, and greater guest satisfaction.

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This integration enables hoteliers to dynamically price room upgrades to capture maximum revenue for each guest. This integration utilizes IDeaS’ demand-driven pricing decisions by room type and automatically delivers this data to Oaky. By optimizing the pricing for upsell possibilities, hotels will experience an immediate revenue uplift with minimal risk, enhance conversion rates, and strike the profit optimal balance between occupancy and rate.

Oaky’s automation guarantees that customised and optimally priced room upgrades are offered to guests at the appropriate moments of their journey, saving time, and capturing maximum revenue all while providing a personalized guest experience. Meanwhile, IDeaS G3 Revenue Management System (RMS) delivers scientific pricing and rate availability decisions, allowing hotels to maximize revenue from their demand and concentrate on their guest and business-critical operations.

“In today’s dynamic world, we are thrilled to announce the integration of Oaky and IDeaS, a powerful combination that brings dynamic pricing to upselling in the hotel industry. It has been a pleasure collaborating with IDeaS to incorporate the power of upselling into the revenue management strategy, empowering hotels to unlock untapped revenue potential. Together, we are empowering leading hotels around the globe to enhance guest experiences and drive revenue growth through our integrated solution.” Clément Dénarié, Director of Strategic Partnerships and Alliances.

“A partnership such as the one between IDeaS & Oaky is a result of cooperative innovation and communications. Hoteliers can rely upon Oaky and its state-of-the-art & hyper-personalized upselling software and IDeaS for its leading data-driven revenue management solutions and can now take advantage of powerful opportunities within dynamic upgrade pricing capabilities for a more confident revenue strategy and profitability,” said Olga Tolle-Rodrigues, Director Global Alliances, Global Alliances.

The integration between Oaky and IDeaS creates a more seamless experience for guests, facilitating future guest loyalty and repeat business. It also makes it easier to establish the right data-driven rates not only for rooms but also for room upgrades, resulting in a 45% uplift in guest spend per upgraded night, without adding extra work to hotel teams.  

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Providing its customers with robust Pre-stay and In-stay Upsell capabilities, Oaky has enhanced its tool suite by adding another powerful solution to enable hoteliers to effectively integrate upselling into their day-to-day operations and upsell throughout the entire guest journey while taking advantage of streamlined segmentation, dynamic pricing, reporting and more.

Front Desk Upsell automation functions as a recommendation engine and delivers prompts on what to upsell during check-in to your front desk agents in real time. Mews is the pioneering PMS to launch Oaky’s brand-new Front Desk Upsell automation, followed soon after by OPERA Cloud, providing access to Oaky’s solution directly from the interface of their PMS.

The top advantages of this new product are threefold.

1. Oaky’s Front Desk Upsell automation enables hotels generate 3-9 times more upsell revenue, assisting hotels in increasing RevPAR and TrevPAR. 
2. It helps to attract and retain top talent since Front desk agents that are more successful at upselling also earn more commission than in other hotels, underpinned by Oaky’s exciting Gamification functionalities 
3. Finally, it saves time and boosts upsell productivity by providing ongoing access to an up-to-date and real-time list of available hotel room upgrades and services, including pricing and other crucial details for successful upselling, which simplifies the upselling process and eliminates manual work.

“One of the major challenges that the hospitality industry has been experiencing in recent years is increased staff shortage and employee turnover,” said Erik Tengen, co-founder and CEO of Oaky. “This is why retention programs and the right incentives, such as higher commissions, development opportunities and work-life balance benefits, are key to making your employees happy. I am genuinely excited to have been working with over 50 hotel chains across the globe on creating a product that helps both generate revenue for the hotel and create a positive work environment that continuously attracts new talent.”

Oaky is an upselling software that helps hotels boost their revenue by offering relevant upgrades & services to their guests throughout the whole guest journey. With automation, segmentation & dynamic pricing, it maximises the average spend per guest and removes manual work. Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 6 years in a row and is trusted by hotels, groups and chains across the globe, including the ONYX Hospitality & Radisson Hotel Group.

In addition to releasing the new product, Oaky is partnering with the best training companies to offer live workshops on cultivating front desk upsell culture and educating on effective upselling. The goal is to support hoteliers in establishing a strong upselling culture, equipping front desk agents with tried-and-tested upselling techniques and the knowledge of upselling psychology, and, thereby, increasing upsell conversions and revenue. 

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“The ranking process is simple, transparent, and unbiased — judging is based on time-tested ranking factors developed specifically for the industry. Only verified hoteliers with hands-on experience using each product are allowed to participate in the voting process. This means that Oaky’s users decided the #1 Upselling Software,” said Hotel Tech Report CEO, Jordan Hollander.

Alexis Remy, the VP of Revenue Management and Distribution at Hard Rock Hotel International, describes his experience with Oaky like this: “Oaky’s team inspired each hotel to design unique experiences and services. With other vendors, I had always felt limited in what we could do. Now it seems like possibilities, are endless and we can offer our guests a vast variety of different experiences. That sets Oaky apart.”

“As we head into an inflationary environment costs are rising across the board for hotels which makes it increasingly important to find new revenue streams to offset those costs. Upselling software is something that every hotel should have in their toolkit to fight inflation and Oaky is now the 6-time champ in the category so should absolutely be on every buyers’ vendor shortlist. Oaky delivers serious business software that drives incredible ROI for hotel clients but makes the whole experience beautiful and easy like consumer tech.” said Jordan Hollander, CEO of Hotel Tech Report. 

The HotelTechAwards are often referred to as “the Grammys of Hotel Tech”, and winners have been selected from more than 200 of the top technology products around the world. The HotelTechAwards are the industry’s only data-driven awards platform with winners determined not by a handful of judges or popularity votes but by product reviews from a global community of verified hotel technology users across more than 120 countries.

To express his happiness and gratitude for this achievement, Erik Tengen, the Co-founder of Oaky, said: “We are overjoyed to have won the Best Upselling Software award for the sixth consecutive year. This recognition is a testament to the hard work and dedication of our team at Oaky and our innovative approach to helping hotels increase revenue through upselling. A big thank you to our customers and partners for their support and for choosing us as their partner in driving revenue growth. Now we will celebrate, regroup and go for the win next year again.” 

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Today guests expect both a higher degree of contactless service and increased personalization. Oaky’s new in-stay upselling module caters to this growing demand for automation and the chance to create tailored experiences. Now travelers have continuous access to the Oaky guest landing page where they can easily access, browse and book their preferred deals. This works entirely without guests having to call or stop by the reception. 

“We’re thrilled to launch our automated in-stay upselling feature. Extending personalized upselling from the pre-arrival to the in-house phase of the guest journey creates many new opportunities for hoteliers to streamline their communication and workflow and to offer travelers the highly personalized and tech-driven experience they expect today,” said Erik Tengen, Co-founder of Oaky. 

The new in-stay upselling module brings advantages for both hoteliers and their guests. Travelers can effortlessly deck out their stay on their device whenever it’s most convenient for them. That could be right after check-in, on the day of check-out or any time in between. 

“Implementing the automated in-stay upselling module has been a huge help to us because now every guest can discover and book our offers at their leisure, be it pre-arrival or while they’re in-house. Thanks to that, we can create an even more personalized guest experience,” says Samuel Deladrière, Head of Global Revenue at Martin’s Hotels.

The main benefit of automated in-stay upselling for hotels is more efficient and effective communication. Oaky handles the promotional side by proactively contacting guests and making deals available via QR code. On top of that, booked offers can be automatically approved and added to a guest’s profile, so the relevant teams can take action immediately. This saves valuable time and keeps requests from falling through the cracks of busy operations. 

“Oaky’s automated in-stay upselling module simplified communication around add-on bookings. Now we never worry about missing a request anymore because Oaky helps us ensure that the operations teams are informed. For example, our breakfast staff immediately gets pinged about extra bookings so they can prepare. At the same time, the front office gets prompted to update the bill,” says Melody Cluster Reservations Manager at Radisson Blu Hotel, Dubai Waterfront. 

Book a demo to discover more about In-Stay Upselling.

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The team behind Oaky is continuously running A/B tests and most recently they sampled 400,000 guests from all four corners of the world. The A/B test that was conducted over a couple of weeks found that Oaky managed to help their customers, which include names like Crowne Plaza and Apex Hotels, to increase their room upgrade revenue by a massive 75%. These impressive results were achieved on all devices. 

Oaky’s co-founder, Tako Paddenburg, explains, “Helping our customers to grow their TRevPAR is our most important goal. For us, that’s our focus point and what drives us to keep on testing and improving our software.” 

Oaky has managed to increase their revenue per available room by focusing on upselling extra services like food and beverage specials and spa treatments. The A/B tests revealed that Oaky’s new design has helped to increase services conversion and the revenue that these services generated. While it was not by as much as room upgrades, services conversion grew by 14%, while revenue increased by over 5%. 

Erik Tengen, fellow co-founder of Oaky, added, “While our primary goal is to boost our customer’s room upgrade revenue, we realize that to do that we also need to increase conversions.”

Earlier this year, Oaky also partnered with Duetto, a leading revenue management software provider for hotels, to automate pricing for room upgrades specifically. This partnership revealed similar results and they managed to increase guest spend per upgraded night by nearly 50%. 

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Maximizing revenue generation from direct channels is more important today than ever before. The new partnership between Oaky and Duetto will help hotels make the most of returning traveler demand. Sending personalized upgrade offers at the optimal rate directly to travelers via Oaky will boost the average daily rates and result in an overall lifted topline.

How the new integration works

• Duetto supplies live room availability data and dynamic rates for all room types to Oaky 
• Oaky automatically presents available room upgrades to the guest at the optimal price
• Once a traveller books an upgrade, Duetto updates room availability for future upgrade offers.

H-Hotels, a joint customer of Oaky and Duetto, has seen impressive results while piloting the dynamically priced room upgrades. They have reported an increase of over 45% in guest spend per upgraded night. Upgrade conversions have also developed positively since rates for paid upgrades stayed in line with the market and adapted to current demand and availability. 

“We’re always eager to test innovative tech tools if they can help us create a better guest experience or drive more revenue. The new integration between Duetto and Oaky is especially noteworthy because it does both. In the short time, we’ve been using it, we’ve seen a solid boost in room upgrade revenue all without us having to do extra work,” said Deniel Frey, Vice President of Revenue Management at H-Hotels. 

“The potential of dynamic pricing or room revenue becomes clear to every hotelier who implements such a strategy,” said Erik Tengen, Co-Founder of Oaky. “Working with Duetto, we can apply dynamic pricing principles to upselling and offer an automated approach that generates extra ancillary revenue without adding to a team’s workload.” 

“A truly personalised upselling strategy is already quite rare at hotels. Dynamically priced room upgrades and ancillary services are even less common,” said David Woolenberg, CEO of Duetto. “Bringing together Duetto and Oaky creates more opportunities for hoteliers to use automation to maximise their room revenue in a quick, efficient and seamless way.”

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