Since the implementation of innovative solutions from Sabre’s SynXis platform, the partnership has generated overwhelmingly positive results for Alila, including an 82 percent increase in website revenue and a 50 percent growth in web traffic.

With properties located across Asia Pacific, the Alila experience is centered around a deep understanding of the needs of their guests who seek opportunities for intimate cultural interactions within curated, global destinations. “We needed to know how to capitalize on the personalized experiences that we offer at each resort, while promoting the brand,” said Alonzo Kaya, group director of digital & e-commerce, Alila Hotels & Resorts.

“Sabre’s deep industry expertise and cutting-edge solutions allowed us to upscale and align our digital marketing efforts and ensure that our investments provide a centralized source of data for all of our guests. This partnership gives us the ability to produce offers personalized to the guest profile, which has led to significant revenue growth for numerous properties,” he added.

Previously working within a highly siloed environment, Alila Hotel and Resorts chose to overhaul their digital strategy. Leveraging the consultative expertise of Sabre’s Digital Experience (DX) and powerful SynXis platform helped uncover discrepancies within their digital booking process which gave Alila Hotels & Resorts the ability to develop and execute a strategy to drive direct online bookings. This proved to be an essential step to centralize customer data and promote tailored experiences to key guest segments. Ultimately, taking full advantage of their own data helped the Alila brand appeal to a demographic who is motivated, not by price, but by the draw of handcrafted luxury.

“Today, Alila Hotel & Resorts can run targeted digital marketing campaigns, designed with the individual personality and performance goals of each property in mind. Instead of competing solely on price to drive awareness, the chain now has the visibility to leverage their data in driving brand recognition and loyalty wherever their guests may seek their next Alila experience,” said Frank Trampert, Managing Director and Chief Commercial Officer, EMEA & APAC, Sabre Hospitality Solutions.

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Solving for growing buyer demand and content fragmentation, Sabre Content Services for Lodging is designed to provide access to more options and a more consistent shopping experience to include the way content is displayed at the room and rate level. Sabre’s API-driven solution will deliver more efficiency and revenue with increased lodging choice, as well as improved capabilities to better manage preferred content. Travel agencies have full flexibility to choose the aggregator content they would like to access.

Driving the development of the solution is Sabre’s focus on “normalizing and structuring the shopping response” – in other words, making it easier for agents to comparison shop lodging options. To be sure, this has been a challenge for the industry.

In a usability study, Sabre found that product normalization helped agents reach a booking decision 30 percent faster. Another key benefit is that all bookings, even those through an aggregator, will be active GDS segments, making it easier for travel agents to service bookings.

The new API capabilities will be incorporated across all Sabre points of sale including Sabre Red 360 and GetThere. Additional API enhancements will be added to Content Services for Lodging over the next year. Sabre first announced the development of Sabre Content Services for Lodging, described as a technology solution that will integrate multiple sources of content including the Sabre global distribution system (GDS) and non-GDS sources such as aggregators, re-distributors, agency-sourced hotel content and other sources, in September 2017.

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