Founded over 30 years ago and currently serving over 2,300 of the world’s leading hotels, resorts, and meeting venues, STS Cloud is developed and supported from the company’s US-based offices. Only STS Cloud offers a full suite of features for unlimited users at a flat monthly fee. The company sets the highest standard for personalized service, professional training, and simplicity of system implementation that helps hotels see an immediate impact on productivity, profits, and ROI.

“As a long-time user of STS and having witnessed its benefit in over 65 hotels, this tool helps ownership groups with pricing and innovative ideas in sales and marketing,” shares Craig Stechman, Vice President of Management Sales at Dellisart. “STS Cloud is an exceptionally easy-to-use and effective tool, and I love that it is built specifically for hotel salespeople.”

STS Cloud is a next-generation, cloud-based, securely hosted sales and catering software, which takes care of CRM functions, catering needs, document workflows, booking management, lead management, reporting, and so much more. It is a powerful multi-property management solution that gives management companies a detailed view of sales performance across their entire portfolio. It offers a property gateway allowing users to have one login and the ability to look at the portfolio with no added cost. 

“From the beginning our mission was to create a highly affordable sales and catering system that was easy to learn but included all the functionality you would expect from a full featured system, explains Dexter McKenzie, co-founder of SalesAndCatering.com.  “We succeeded in doing that by listening to our clients over the decades and constantly evolving the product.  Achieving this goal was possible by working with our clients as a ‘partner’, not just another vendor. “

A 360-degree bird’s eye view helps maintain brand standards across its properties. The platform is completely customizable and easily adapted for special property-level needs. Hotels can be set up for a cluster sales environment, where users work from a shared accounts and contacts database. STS Cloud’s healthy list of integration partners include Opera, StayNTouch, Jonas Chorum, Skytouch, ProfitSword, DocuSign, and Sertifi [to name a few] – all available as integration solutions to help add efficiencies to the sales process.

Beyond the platform’s advanced functionality and intuitive user interface, Ryan Hamilton, the company’s co-founder, notes that “the key ingredient to the company’s success is trust. For hotel management companies to remain competitive, they need a platform that reduces costs, drives revenue, and breaks down barriers between properties. More importantly, though, they need an experienced partner they trust.”

“The WeddingWire integration is being rolled out to our properties, and this is a huge time saver, especially having smaller teams post-pandemic,” shares Ashley Asher, Senior Director of Sales at Columbia Hospitality.  With inbound group business and RFPs increasing rapidly, having a unified system for each property’s sales team has been incredibly helpful. The Sales and Event Division has increased by 65% in the last six months.”

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Headquartered in Chantilly, Virginia, Fairbrook Hotels operates as both an owner and operator of hotel properties. Without a dedicated sales and catering platform in place, Fairbrook recognized the need for an all-in-one solution that streamlines lead management, RFPs, digital proposals, bookings, BEOs, contracts, workflow, and can identify performance gaps with detailed reporting.

“After a careful selection process, we recognized that STS technology is unmatched, but it is their commitment to their clients’ success and the focus on developing a mutually beneficial partnership that made the decision to partner easy,” said Fairbrook Hotels CEO and Founder, Vinay Patel. “When we looked at other sales and catering solutions in the past, we were apprehensive of the high costs associated with overly complicated solutions. We heard so much positive feedback about STS and really liked the system’s ease of use and CRM features that enable us to better track and manage data across multiple properties.”

In contrast to legacy systems, only STS Cloud offers a full suite of features for unlimited users at a flat monthly fee, and helps operators meet revenue goals through anytime-anywhere data access and integration with multiple PMS systems. With no program or app to install, intuitive modern interface – IT related issues minimized, saving time and resources. STS is trusted by more than 2200 customers around the globe and is recognized for market-leading US-based support and service.

“Fairbrook Hotels is an experienced operator of hotels that has been successful through all economic cycles,” says Ryan Hamilton, co-founder of SalesAndCatering.com. “As the hospitality industry readies itself for recovery in a post-pandemic landscape, industry leaders like Fairbrook are preparing by investing in technology that will reduce costs, increase productivity and boost the bottom line. STS Cloud is a ideal solution for their needs, and we are incredibly proud to be a part of their vision for the future.”

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SalesAndCatering.com today announced a surge in demand for its top-rated STS Cloud sales and catering system, seeing a 110% growth over this time last year.

The impact of COVID-19 has drastically impacted the hospitality industry, especially when considering the group business segment. However, as hoteliers and venue owners plan their path to recovery, this segment remains of high importance and value. STS Cloud is not only an industry leader in terms of scalability and functionality, but it’s also incredibly cost-effective and, therefore, is strategically positioned to offer hotels and venues much-needed support at this time. 

“With the market now trending towards small group meetings and events, we understand that hotels and venue owners are looking to shift away from costly legacy platforms to reduce operational costs and drive revenue,” says SalesAndCatering.com co-founder Ryan Hamilton. “Currently, STS Cloud offers clients their base product at a rate that is often 50-75% less than competitors, with an impressive suite of features. These savings will allow clients to re-allocate funds to other critical areas, including cleaning and sanitization efforts.”

Hotels and venue spaces are expected to adhere to these emerging standards, while still aptly meeting the needs of guests and event planners. Understandably, this motivates the shift to a more modern, user-friendly meetings and events management platform, which allows hotels to adapt to the new landscape seamlessly. Recognized for its ability to deliver an incredible return on investment, the all-in-one solution can streamline and automate time-consuming tasks while driving efficiencies, increasing conversions, and bringing in more profitable group business at this critical time.

“This crisis has represented an incredibly trying time for organizations across all industries, but venues and hotel properties have been especially hard hit,” adds Hamilton. “We feel we have a responsibility to the industry to maintain everything we stand for during these times – exceptional service, quality product, with fair and reasonable pricing.”

SalesAndCatering.com has established a reputation for personalized service and exceptional technology, servicing independent properties and hotel chains around the world. For more information on the STS Cloud platform, please click here.

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The New England properties have active business and leisure markets year-round with corporate clients, transient business, and weddings in the warmer months and skiing groups in winter. They join hundreds of other properties and multi-property hotel groups that have deployed STS Cloud, a full-function, cost effective sales and catering software system.

Last month, SalesAndCatering.com announced a new partnership with 3D visualization provider Visrez. The partnership enables hotel company users of the STS Cloud system to provide clients with realistic event graphics and floor plan diagrams to help close more business. Visrez is a widely-used platform which generates 3D floor plans, interior visuals, virtual reality and interactive maps for the hospitality and events industry.

With no site visits, room set-ups or photo shoots required on property, Visrez developed a powerful graphics tool that generates compelling visual assets off-site which can be updated at any time. Visrez is widely regarded as the leader in 3D Visualization in hospitality offering a suite of products which are used by leading hospitality brands worldwide.

SalesAndCatering.com is a collaboration between Simple Solutions, Inc., the company behind STS-R, a full-featured sales and catering system, and Bluebuzzard, the makers of ProposalPath, a popular online proposal solution.

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