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IRIS Launches New Mobile Ordering Features to Help Hotel Operators Unlock Upsell and Revenue Potential

Wed, 20 Mar 2024 14:11:43 +0000

IRIS, a global leader in digital ordering for the hospitality industry, today announces a suite of new features which are now available across its mobile ordering platform. Each one has been developed to positively impact operational efficiency and revenue for hotel operators at the back end, whilst at the same time enhancing the guest experience to encourage orders and loyalty at the front end.

New UI for Back End

Operators running multiple sites and outlets face a time-consuming challenge: creating, updating, and maintaining menus and guest directory items, to ensure content is always up-to-date and accurate. This complexity extends across individual venues, departments, and even group-wide operations. Recognising the need for a more efficient approach, IRIS has upgraded the functionality and UI within the back end of its app to enable operators to now update menu and guest directory items simply and efficiently.

Now users can create or amend a section (i.e. breakfast), category (i.e. pastries), and item (i.e. croissant) in just one convenient page. Even better, once an item has been created, it is now easier and quicker for operators to add modifiers or hide/display the item as and when required.

The same approach applies for guest directory items. For example, local services or attractions which can also be uploaded and modified centrally.

For both F&B and guest directory, operators have the option to upload more images to not only save time but enhance guest appeal, overcoming the challenge often presented by language barriers. Many operators report guests find images more compelling and are more likely to respond by placing an order, compared to text listings. Adopting a more image-led approach to menu displays, whether for F&B or directory items, is key to delivering increasing orders and spend as well as boosting profit margins.

The new functionality will enable operators to take a more dynamic, flexible approach to managing their menus, introducing seasonal menus or daily specials, and maximizing popular items at key times. This is in addition to highlighting items as popular, recommended by the Chef or as a special to enhance the guest’s experience, so they can enjoy more variety and choice according to their own preferences.

It will also be supported by a reporting function to deliver greater visibility on what items are selling when and by which outlet, so operators can take a more informed approach to managing future menus and F&B and guest directory strategies.

Re-order and upselling

In addition to an enhanced back-end functionality, the two new re-order and upsell features have also been launched to deliver a more frictionless and personalized dining experience for guests that also delivers more orders and revenue for operators.

Via the new “Order Again” button, guests can quickly and easily reinstate all the items from a previous order back into their cart for a quick, fuss-free and complete re-order that saves time and can be completed quickly, without the need to wait for a member of staff or run the risk of mistakes.

Likewise, the “Related Items Categories” feature has also been built with the same ethos of equipping and enabling operators with the functionality to reduce pressure on staff and maximise each and every revenue opportunity. Operators can now include additional suggestions for nominated menu items. For example, a choice of red wines or side dishes to accompany a steak, so that guests can see at a glance how best to complement and enhance their meal and, critically for operators, increase their order size.

These features can also include discount codes along with allergen aspects eg dairy free, for complete transparency to again enhance the guest experience and build trust.

Martin Daniel Voštiar, B&F Coordinator, W Barcelona, comments: “It is the functionality of the new UI that holds the strongest appeal. In particular the Guest Directory and Food & Beverage buttons. They make the process much more intuitive and easy to understand how the individual parts interact with each other, which has made implementing it across our operations and our team simple and straightforward.”

David Molofsky, Product Manager at IRIS, adds: “Mobile tech has become an essential tool in hospitality, fueled by surging guest demand for mobile-first experiences. Operators must now deliver a dynamic, engaging experience that offers choice, convenience, and exceptional service – all while ensuring their mobile ordering solutions are agile, optimise operations, and unlock upsell and revenue potential.

“Many clients report that whilst room rates and occupancy rates are approaching peak levels, there is now pressure on other departments to increase revenue and average guest spend to drive profitability across the board. F&B is an incredibly important revenue stream for operators, so ensuring it is working at its full potential is critical. The new range of features have been designed to enable operators to realize their revenue ambitions beyond room rates – and are already delivering impressive results.”

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The Hotels Network Unveils Cookie-Free Personalization Suite for Hotel Marketers

Sat, 09 Mar 2024 21:47:30 +0000

In response to the evolving digital environment, The Hotels Network (THN), a direct growth platform for hotels, proudly unveils its personalization suite that operates entirely without third-party cookies—a first in the industry. This groundbreaking development represents a significant leap forward in the realm of digital marketing, addressing the shifting landscape where third-party cookie usage is on the decline.

A future-proof approach

Over the past two years, THN has invested in extensive research and development to create a cutting-edge platform that relies on AI models instead of cookies. With the imminent phase-out of third-party cookies, this forward-thinking approach eliminates the reliance on traditional tracking methods and allows hoteliers to confidently implement personalized marketing strategies without compromising on regulatory compliance.

Enhanced targeting

The upgraded platform provides hotel marketers with a more effective approach to connect with visitors through personalized online experiences. The enhancement of targeting and segmentation translates into a seamless direct channel user experience and increased conversion rates.

Pioneering AI

With a commitment to safety and user identification, THN’s machine learning models stand out by significantly reducing collisions and ensuring identity consistency across a vast user base of 150 million yearly visitors, particularly on mobile devices. The technology further enhances THN’s Predictive Personalization platform, equipping hoteliers with improved segmentation and more impactful engagement strategies.

VP of Data Science at The Hotels Network, Albert Pujol, emphasized the cutting-edge nature of this development, “At THN, we have pushed the boundaries of machine learning by leveraging our unique advantage of having access to billions of web page visits across our network.” He added, “This has enabled us to develop an innovative AI architecture that has learned to reconstruct the navigation paths of website visitors in real-time with unprecedented accuracy, without relying on cookies and ensuring user privacy at all times.”

This innovative technology will be seamlessly deployed to all existing THN customers, allowing current users to immediately benefit from these advancements without disrupting their ongoing operations. As THN continues to lead the way in delivering cutting-edge solutions, it sets a new standard that redefines the landscape of online user experience in the hospitality industry.

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SiteMinder Launches its Platform on Mobile, Sets Stage for New Era of Dynamic Revenue Management

Wed, 06 Mar 2024 03:45:36 +0000

SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, has released its industry-leading platform on mobile, to give accommodation providers the power to execute their property’s revenue management strategy and mitigate real-time risks, free from their desk. The mobile app represents the first phase of the delivery of SiteMinder’s smart platform, set to launch later this year, and a key milestone in SiteMinder’s mission to make sophisticated revenue management accessible to every hotel in the world.

Available in eight languages, today’s release of SiteMinder’s mobile app follows a Beta period which saw more than 800 users in over 60 countries sign up in spite of no marketing or promotion. It allows accommodation providers to forecast revenue performance and take targeted action whenever needed, using their personalised 14-day overview of rooms sold, revenue earned and best performing distribution channels. Unlike existing solutions, users can also respond to real-time booking demand by easily executing time-sensitive revenue management functions in-app, such as instant rate and availability adjustments, minimum and maximum stay length adjustments, and room sale closures until pricing is fully optimised.

SiteMinder’s chief product officer, Leah Rankin, says SiteMinder’s mobile app is a response to the thousands of hoteliers who for years have been accessing the company’s platform for desktop from their mobile device. The release of SiteMinder’s platform on mobile is about ensuring they and all accommodation providers have the continuous ability to maximise their property’s revenue performance and take rapid action to avert risks.

“We are living in a new era of travel that brings with it new booking patterns and behaviours. Never before have hoteliers had to be so dynamic in their response to an unpredictable booking landscape. Speed-to-market can now mean the difference between thousands upon thousands of revenue gained or revenue lost. That is why today, the power of SiteMinder, which for more than 41,000 hotels last year generated over US$45 billion in revenue from more than 115 million reservations, is officially in our customers’ hands,” says Rankin.

“Without any marketing or promotion, we saw significant early signup volumes to our mobile app, which indicated the real need and demand for a mobile-optimised experience. It’s an experience where hoteliers can execute their end-to-end revenue management and marketing strategies at speed, when on the move. It’s also where trusted data ensures they don’t miss out on ultra time-sensitive revenue opportunities, like demand-driving public events or changes in competitors’ pricing, and where errors can be fixed within seconds, before any monetary or reputational damage occurs. These are capabilities that have traditionally felt too complex and large scale to execute, even on desktop. But this is the new era of dynamic revenue management, and mobility is at the heart of it.”

One of the app’s early adopters is Le Thi To Mai, Revenue Manager at Alba Wellness Valley by Fusion in Vietnam, who says, “SiteMinder’s new app has streamlined our revenue management with quick availability checks, performance reports and rapid rate updates – perfect for our dynamic pricing strategy. It’s been a game-changer for us.”

Adds Encarni Ogea Bermúdez, Director at Costa Azul Hostel in Spain: “The mobile app is super practical, fast and easy-to-use. It allows me to instantly visualise key information, like availability and minimum stays, from the palm of my hand.”

SiteMinder’s mobile app has been unveiled at ITB Berlin, where the company’s revenue product consultant, Aimee Olley, will provide a keynote presentation about what the release means for the world’s hotels.

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Lighthouse Unlocks the Power of Generative AI with Launch of Smart Summaries for Hotels

Thu, 29 Feb 2024 11:00:05 +0000

Lighthouse, the leading commercial platform for the travel and hospitality industry, today announced the launch of Smart Summaries within its award-winning Business Intelligence solution. Smart Summaries leverage generative AI to transform complex data sets into easy-to-read daily performance summaries for hotel commercial teams, transforming how hotels interpret complex data to make revenue decisions.

Generative artificial intelligence (GenAI) is helping hotels tackle tasks like writing marketing copy and automating responses to guest inquiries with chat bots. But turning quantitative data into actionable insights has remained elusive. Now, Lighthouse is using the latest advancements in GenAI to dramatically improve the quality and speed of quantitative data analysis for Revenue Managers.

In an industry first, Lighthouse is leveraging advanced GenAI learning models to provide hotel professionals with customized daily performance summaries directly to their inbox. This advanced technology was built and rigorously trained using vast data sets and tens of thousands of human-written performance summaries as part of the training models. Smart Summaries are able to capture and summarize changes in pick-up, ADR, segmentation, and occupancy that previously took hours to compile.

“With the introduction of Smart Summaries, Lighthouse is at the forefront of generative AI innovation for hospitality businesses,” said Sean Fitzpatrick, CEO of Lighthouse. “Our goal is to take revenue management to the next level, eliminating the more mundane administrative tasks, and freeing up time to make great commercial decisions and grow revenue.

We’re just getting started with generative AI. It complements our other advanced AI and machine learning capabilities perfectly and we envision our platform becoming an even more invaluable commercial co-pilot over time.”

To build the GenAI capabilities, Lighthouse worked with thousands of hotels to identify the number one time-consuming task for revenue managers: managing repetitive daily performance communications with stakeholders. Smart Summaries directly address this challenge by automating the generation of insightful, easy-to-understand performance summaries, freeing up time for more strategic initiatives.

Key benefits of Smart Summaries include:

Reduction of non-revenue generating workload so hoteliers can focus on strategic initiatives that drive revenue
Timely identification of actionable insights that impact pricing and promotional strategies
Improved efficiency for hospitality commercial teams

Lighthouse’s Smart Summaries leverage generative AI to transform how revenue managers use data. Greg Peppel, Head of BI Products at Lighthouse said, “Research by HSMAI indicates that revenue managers spend over half their time on tasks that don’t generate revenue. Our goal is to shift this dynamic, enabling them to focus on strategic activities by utilizing AI to save time and streamline the complexity of data analysis.”

Smart Summaries are currently available to a limited set of Lighthouse BI customers and will be rolled out globally over the coming months.

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Guesty Launches Property Management Solution Tailored to Short-Term Rental Hosts With One to Three Properties

Thu, 01 Feb 2024 17:14:06 +0000

Guesty, a leading platform in the short-term rental industry, has unveiled Guesty Lite, a new offering tailored for hosts managing between one to three properties. This package leverages Guesty’s comprehensive property management solution, enabling hosts to access its premier features and technology with ease. Guesty Lite aims to enhance listing visibility across major booking channels, streamline daily operations, and facilitate growth, all from a unified platform. This initiative promises to help hosts boost their revenue and provide outstanding guest experiences effortlessly.

The short-term rental sector has experienced consistent growth, with a quarterly supply increase of 15% from 2022 to 2023. In a market with over 4 million Airbnb hosts alone, standing out is crucial for attracting guests. Guesty Lite addresses the complete spectrum of property management and distribution needs, offering vital tools to gain a competitive edge.

Amiad Soto, CEO of Guesty, emphasized the importance of enabling hosts, even those with a single property, to maximize their investment. He highlighted the burgeoning short-term rental market’s demand for differentiation and how Guesty Lite meets this need by offering a scalable, feature-rich software solution.

Guesty Lite is powered by the company’s extensive industry expertise and a robust R&D department comprising over 200 engineers. The package includes several key features, such as the Channel Manager for listing properties on multiple booking platforms like Airbnb, Booking.com, and Vrbo effortlessly. Its Multi-Calendar feature provides a comprehensive booking overview to prevent double bookings, while advanced automation tools facilitate tasks like pricing optimization, guest communication, and cleaner scheduling. Initially available in English, French, Portuguese, Italian, and Spanish, Guesty Lite combines global reach with a localized approach.

Markus Nordvik, Guesty’s General Manager of Global Host Solutions, explained that Guesty Lite was developed in response to user feedback and industry insights. The package aims to address the challenges hosts face in scaling their businesses due to time constraints.

Guesty is a comprehensive platform for short-term rental businesses, designed to automate and streamline all operational aspects. With its specialized technology, vast industry knowledge, and a significant R&D team, Guesty ensures that hospitality businesses can efficiently grow and deliver exceptional value to guests. Featuring a full suite of functionalities and partnerships with over 180 industry leaders, including major OTAs, Guesty is revolutionizing the short-term rental space with its innovative solutions. The company boasts 15 global offices and a team of over 700 employees, underscoring its international presence and commitment to transforming hospitality management.

Guesty for Hosts, the company’s previous offering for hosts with 1–3 listings, will remain available, ensuring continuity for its users. However, the introduction of Guesty Lite signifies Guesty’s dedication to providing a singular platform suitable for businesses of all sizes. This approach allows hosts to access the same high-quality technology used by industry professionals and seamlessly transition to more advanced features as their business expands. Guesty stands out as the first in the industry to offer a comprehensive solution catering to property managers across the spectrum, from single listings to those with thousands.

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The Hotels Network Unveils Innovative AI Solution to Help Hoteliers Increase Return On Advertising Spend

Tue, 23 Jan 2024 18:27:33 +0000

The Hotels Network (THN), a direct growth platform for hotels, has launched Predictive Audiences to boost Return On Advertising Spend (ROAS) for hoteliers. Powered by AI and hospitality-specific algorithms, this innovative tool makes it possible to optimize retargeting campaigns, effectively bringing high-value users back to the hotel’s website. Predictive Audiences is redefining traffic acquisition by empowering hotels to fine-tune retargeting campaign bidding for guests that are more likely to convert or with higher spending, resulting in a CPA of up to 70% lower.

How does Predictive Audiences work?

Based on the observation of hundreds of millions of users across THN’s extensive network of 19,000+ hotels, this technology uses machine learning techniques to find patterns in real-time based on hundreds of variables. Subsequently, it makes predictions on user behavior by considering factors such as past and present user behavior, THN interactions, and external data, offering hoteliers a comprehensive understanding of user engagement.

Predictive Audiences streamlines the process for hoteliers by automatically analyzing and understanding user behavior, thereby creating high-value audience segments from the overall web traffic. These audiences are then used to target users, optimize bidding, and drive higher conversion rates. Importantly, this is achieved without increasing ad spend, as it allows hotels to adjust campaign bidding for guests more likely to convert or with higher spending.

The top-performing algorithms for the optimization of retargeting campaigns are:

Purchase Intent: This algorithm empowers hotel marketers to target users based on their probability of booking a room on the hotel’s website.
High Spend: The algorithm detects the likelihood of a user opting for higher or lower rates on the hotel’s website, indicating which room category a user is likely to book.

The audience segments can be combined with other behavioral targeting rules based on user interactions with the hotel website, such as stay dates searched or URL variables. Utilizing Predictive Audiences in this way will benefit hoteliers by ultimately boosting ROAS (Return on Ad Spend), lowering CPA (Cost Per Acquisition), and driving higher conversion rates.

“Having achieved considerable success with our initial Predictive Personalization platform, we are excited to broaden its capabilities and the value we provide to hoteliers for their direct channel strategies,” said Juanjo Rodriguez, Founder of The Hotels Network. “With the plug and play implementation of Predictive Audiences, seamlessly connecting to the hotel brand’s Google Analytics account, hoteliers can effortlessly launch retargeting campaigns that immediately and significantly enhance their direct channel performance.

In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Predictive Personalization product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.

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iVvy Unveils Next-Generation Billing Automation and Payment Platform to Help Hotels Save Time and Boost Profits

Tue, 16 Jan 2024 05:19:00 +0000

iVvy, the leading cloud-based venue management software, has released Billing Automation and the iVvy Pay payment platform powered by Payrix to hotel and other venue clients in Australia, New Zealand, and the USA.

With the introduction of Billing Automation, iVvy clients gain the ability to seamlessly automate the creation and dispatch of invoices for multi-payment bookings. This groundbreaking feature saves up to 10 minutes per booking invoice, giving users hours back in their day.

When iVvy Pay is combined with Billing Automation, customers will automatically receive invoices via email at a specified period before the payment deadline. These invoices are embedded with a user-friendly instant payment button that offers a range of payment options, including Visa, Mastercard, Amex, Google Pay*, and Apple Pay*.

Lauren Hall, CEO of iVvy, expressed her enthusiasm for the company’s latest offering, stating, “Automation is the way forward, and we couldn’t be more excited to introduce iVvy Pay and its Billing Automation superpower to our users. This product empowers venues to concentrate on their core operations while effortlessly managing financial processes. The potential time savings and efficiency enhancements are truly remarkable.”

iVvy Pay is designed with competitive fees in mind, making it a cost-effective solution for venues looking to optimize cash flow and when used with Billing Automation to save time by automating the collection of payments. Venue operators have control over most transaction fees, allowing them the flexibility to absorb these costs, pass them on to customers, or find a combination that aligns with their business strategy.

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The Hotels Network Unveils Marketing Message Templates to Help Hoteliers Optimize Website Personalization

Wed, 27 Sep 2023 17:11:32 +0000

The Hotels Network (THN), a direct growth platform for hotels, has unveiled its most recent innovation for hotel marketers to add to their toolkit of direct channel conversion boosters: Templates. This cutting-edge feature is poised to transform the way hoteliers approach their website personalization strategy, enabling the effortless creation of compelling marketing messages. It provides inspiration and time-saving templates meticulously crafted by a team of design and hotel marketing experts. Designed to enhance direct conversions, these templates leverage insights from top-performing personalized marketing messages drawn from THN’s global portfolio of over 19,000 client hotels.

How will hotel marketers benefit from templates?

Time-saving solution: With THN’s vast template library, hoteliers can now launch new website campaigns in seconds. Cross-filtering options allow for selecting the perfect template based on goal, message type and season, streamlining marketing efforts.

Easily tailored to fit branding: In just a few clicks, templates can be customized to ensure each message displayed on the hotel website aligns seamlessly with overall brand identity.

High-converting messages: THN’s User Experience (UX) experts and Client Success team collaborated to create templates that resonate with any desired target audience based on proven client message success. These templates leverage their extensive data and expertise to boost user engagement and conversions.

Fresh inspiration every week: The collection currently features over 100 expertly designed templates, with a continuous expansion plan that introduces new additions to the library on a weekly basis.

The templates are available in all THN-supported languages, guaranteeing effective communication with potential guests across the globe. THN is dedicated to empowering hoteliers even more by introducing additional filters soon, enabling the selection of templates based on tone of voice, audience segmentation, holidays, and ancillary services to further optimize clients’ direct channel strategies.

VP of Marketing, Fiona Gillen, commented, “In an era where personalized online experiences are paramount in attracting guests, templates empower hoteliers to seamlessly tailor their website communication to boost direct bookings, These cleverly designed templates go beyond mere convenience; they offer a transformative solution for resource-constrained hoteliers, looking to improve productivity while elevating their marketing initiatives through personalization.”

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Sabre Aims to Help Travel Agencies Improve Hotel Attachment Rates with Launch of New AI Solution

Sun, 20 Aug 2023 03:45:04 +0000

Hospitality and travel technology provider Sabre Corporation has launched Lodging AI, marking the introduction of its Sabre Travel AI capabilities in the lodging sector and enhancing the power of Content Services for Lodging.

Lodging AI can help travel agencies improve hotel attachment rates, creating additional revenue opportunities and providing travelers with more personalized lodging options. Using Sabre Travel AI machine learning models, the new lodging capability analyzes property attributes, customer trip segmentation, and traveler and agency preferences to generate custom lodging options and serve up properties that are most likely to be booked.

“Artificial intelligence combined with data and insights, such as profiles and preferences, is a very powerful tool in removing friction from the travel booking process,” said Sabre Chief Product Officer Garry Wiseman. “As the next evolution of intelligent retailing capabilities supported through our strategic partnership with Google, Lodging AI brings more personalized results to enable agents to be more efficient in their workflows and to ensure travelers obtain the most relevant options available.”

The first two micro-services of Lodging AI are now available, with additional use cases to be added in the future.

Alternate properties: During the shopping phase, if a specifically requested property is not available, this micro-service of Lodging AI facilitates lodging bookings by presenting up to 20 relevant options with similar characteristics.
Cross-sell: This micro-service identifies appropriate air bookings or itineraries with no lodging attached and presents suitable lodging options to complete the trip.

Available via Content Services for Lodging APIs and Sabre Red 360, Lodging AI will help enable Sabre customers increase traveler value by offering relevant lodging options to accompany the air travel booking and help drive profitability by capturing a greater share of wallet. Corporate travel managers may also see improved duty of care and reporting with more trip components inside a PNR. Travelers can benefit through access to more customized options based on their needs and preferences.

“Ultragroup acknowledges Sabre as a leading partner in travel technology. Their consistent drive for innovation has been instrumental in transforming our company and the services we offer,” said CEO and Co-Founder of Ultra Group Andres Pelaez. “In our ongoing collaboration with Sabre, we are gearing up to introduce new AI integrations and we are implementing hotel suggestions based on flight itineraries for a cross-selling experience. Furthermore, we will present alternative accommodation suggestions based on user search parameters and preferences when certain accommodations are unavailable. These AI-driven tools are poised to substantially enhance efficiency and the customer experience across all our business platforms.”

Created by Sabre and utilizing Google technology as part of the two companies’ 10-year strategic partnership, Sabre Travel AI leverages state-of-the-art AI technology and advanced machine-learning capabilities. Sabre is integrating this proprietary intelligent technology into existing and new solutions to help customers to deliver highly relevant and personalized content more quickly and create expanded revenue and growth opportunities.

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Canary Technologies Launches Beta Version of Generative AI-Powered Guest Messaging System for Hoteliers

Thu, 10 Aug 2023 12:01:25 +0000

Canary Technologies, the hospitality industry’s leading guest management system, is launching the beta version of Canary AI, a fully enabled generative AI engine that will be embedded across Canary’s entire Guest Management System. The product is the latest in Canary’s award-winning suite of guest management tools, driven by the latest technology. Generative AI refers to algorithms that are used to create new content using existing context.

The product will assimilate relevant general hotel information from existing resources about the property and surrounding area in order to generate auto-responses using contextual guest information like reservation details and guest profiles. The AI model is trained over time to craft the most relevant answers based on the most common guest responses.

Canary’s new feature will keep customer data safe while helping hoteliers increase staff efficiency, enabling them to save hours in responding to guest inquiries. It also saves guests time, providing answers to their top-of-mind questions directly and instantly. Canary’s AI capabilities will also drive a more personalized guest experience based on their specific customer criteria like loyalty status. Hotels can sign up to be part of the beta launch by contacting Canary.

“AI is reshaping the way we live, travel, and do business. With Canary AI, we’ll be able to help hoteliers transform the guest experience and enable staff to focus more on hospitality,” said Blake VanLandingham, Head of Engineering for Canary. “As AI reshapes the way we live, travel, and do business, we look forward to maintaining the safety of customer data and building this new technology into the guest journey as part of the Canary platform.”

Canary will continue to embed AI into their products to help hoteliers reduce fraud, streamline operations, elevate the guest experience and boost revenue.

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