A comprehensive research study conducted by Starfleet Research, with underwriting support from Oracle Hospitality, aims to understand the current state of the hotel industry as it relates to the use of artificial intelligence (AI) in […]
Starfleet Research, the leading provider of best practices IT research and recommendations for the hospitality industry, today announced the release of The 2019 Smart Decision Guide to Hotel Property Management Systems. It is available (click here […]
When it comes to generating actionable insights and driving continuous performance improvement, the right hotel BI tool can rightly be viewed as a game changer. This is true for two simple reasons. The first reason, […]
Starfleet Research, the leading provider of best practices IT market research for the hospitality industry, in partnership with SkyTouch Technology, an independently-operated division of Choice Hotels International and a leading provider of cloud-based property management […]
Harnessing the power of revenue management, major hotel and resort brands have seen their revenue numbers increase by millions of dollars. Smaller properties, too, have enjoyed substantial upturns in top-line revenue growth. Fueling this success […]
Voice-activated and text-based personal assistants have became part and parcel of our lives. Smart devices in our pockets and our homes can book appointments for us, monitor our home security, play our favorite music, create […]
Starfleet Research, the leading provider of best practices IT market research for the hospitality industry, in partnership with SkyTouch Technology, an independently-operated division of Choice Hotels International and provider of one of the most widely […]
When it comes to hotel operations, no times are more interesting than these, to borrow that oft-quoted Chinese curse (or blessing, depending on your perspective): “May you live in interesting times.” Competition in many lodging […]
Starfleet Research has released of The 2018 Smart Decision Guide to Hospitality Revenue Management. Widely considered to be the hotel industry’s most authoritative and comprehensive resource on this topic, the new edition is now available for complimentary access. […]
Industry pundits have long predicted the imminent decline of group sales for business events at hotels, resorts and conference centers. They believed that technology innovation would have a transformative effect on regional and global meetings. […]
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